OUR FASHION COMPANY
XCONCEPT is a visionary clothing label that was established in 2007 in the beautiful region of Tuscany. It was founded by the talented designer, Gabriele Bensi, whose extensive experience in the fashion industry has provided him with the inspiration to create this unique brand.
One of the main influences behind the brand were Gabriele's travels, particularly in the enchanting Bali island. In one of his journeys he conceptualized the "X" concept, a captivating idea that would ultimately shape all future collections. Bali's vibrant energy and ability to ignite a powerful creative impulse plays a crucial role into our fashion concept.
Our team - made of 4 partners and more than 10 collaborators and trusted suppliers - is not only based here in Firenze, where we are writing from. Everything started in 2007 years ago, in Greece.
This website is in fact the result of 10 years spent into fashion system of 4 people - Gabriele Bensi, Giacomo Cerbai, Lilit Boninsegni, Jutatip Sornsiri - in different fields, from clothing production, to design, to physical retail, participating to international fashion weeks, working through independent showrooms.
2007, From Greece to Bali Island
In 2007 Gabriele Bensi, creator and founder of the very first XCONCEPT brand company, launched his fashion brand distribution in Greece. Gabriele, a long experience in fashion, as head of Armani company in Greece, and director of Prada Store in Via Condotti, Rome, decided to create the new avant-garde fashion collection due to his many travels, and inspired from the Island of Bali, where production of the collection was started. The collection was soon adopted by many high end fashion stores in Greece, and the founder, decided to launch a mono-brand boutique in Bali.
From Tuscany To international fashion cities
The project was interesting and promising, and Giacomo Cerbai joined him in 2010, creating first of all a physical store in Piombino (Livorno, Tuscany) in order to test the product. After this first experience Giacomo and Gabriele were convinced that the fashion brand had a chance to survive in a wider international high end market, and Giacomo started selling the fashion collections into Italian stores, door to door, while Gabriele - now based in Thailand, and working also in Bali - was crafting, designing, and producing the collections. After a short time the brand was established in a cool network of emerging avant garde fashion stores in Italy, and Giacomo founded our first fashion showroom in Florence.
Milan and Paris fashion weeks
The distribution was grown in Italy and then internationally, and stores helped building the brand image. In fact, in a few years, xconcept started participating to Milan and Paris fashion weeks, usually through independent designers showrooms, to sell the brand to international high end shops all over the world. In 2015 it was a success, xconcept got the distribution in Japan, Russia, China, northern Europe and in many high end Italian stores. Giacomo and Lilit, from company offices in Italy, Florence, are in charge of international distribution, brand image creation.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
Natural Born Humans Store
XCONCEPT Store di Giacomo Cerbai , Borgo San Frediano 59, 50124 Firenze FI, Italy